If you’re a regular reader of my Blog, a connection on LinkedIn, or interacted with me professionally, you may have noticed that I am a staunch supporter of Affiliate Marketing. Back while working at ResellerClub, I would derive immense happiness out of checking sales numbers at the start of the day. Seeing my Sales KPIs being met by my trusted Affiliate Team through great content drafted by them would delight me. It’s quite intriguing for me to see how this specific Online Marketing Channel proves to be an effective growth hack for a Startup trying to meet its pre-defined objectives.
Compare that with the efforts and costs that would get invested in SEO, SEM, or any other paid method, and it would be impressive to analyze the return to the spend. I am not saying that SEO & SEM should be ignored, you’ll be hurting your business if you do that given its independent benefits, I am simply suggesting that Affiliate Marketing is a Startup friendly way to look at Growth.
This brings us back to the importance of Affiliate Recruitment.
Your swanky Online Business is now live. You’re the new cool kid on the block that’s offering something unique in Clothing, Wedding Dresses, Travel, Mobile Covers, Superhero printed merchandise, non-conventional home décor and so on. You’ve worked very hard in setting up the business, and now you’re working equally hard in promoting the value it offers, and building awareness.
You (The Founder or Marketing Head) have heard and seen a lot of Startups resorting to launching an Affiliate Program. Knowing that Affiliate Marketing is performance oriented, which basically means you shell out Marketing Rupee only on results, you decide to set up an Affiliate Program for your business.
All that done, you see a barrage of Affiliates signing up for your program, which is translating into traffic, but you are still left unsatisfied with your conversions graph.
Sounds familiar? Poor Affiliate Recruitment could be impeding your growth.
The players behind Trackbox comprise of a very small yet efficient team; currently 3 to be precise. We all hail from different vocations and we leverage those skills in building a fine product, which will be available very soon. However, the higher purpose, the reason for Trackbox, is to support Startups & Businesses in achieving their Sales objectives with better returns on investment, and via an effective way to promote the value their business has to offer.
This is why we’re 3 very strong advocates of Affiliate Marketing because it incorporates the best of Digital through Content, Social, Reviews, Coupons and similar. But there also exists another form of Performance based Marketing which occasionally does get mixed up with the above. It’s the reason why more than 70% people convert with a brand, and is one of the most trusted sources of Product or Service information.
It’s called Referral Marketing.
The year 2015 is slated to be one of the biggest given the amount of change that Individuals & Businesses predict to see in various aspects of Digital Marketing.
The first week of 2015 saw influencers from different verticals lay down their predictions for topics that they’ve a strong command on. This article is about two weeks overdue, but given the rising importance of Affiliate Marketing in India, an industry expected to grow over 500% over the next few years, an article on the trends/predictions for Affiliate Marketing for the year 2015 is necessary.
So without wasting time let me put down 5 of my humble predictions for Affiliate Marketing.
The above title was a question posed to me as a part of an interview with an uber cool Start Up that I had read a lot about and had come to admire. As the go to guy for the Affiliate Program in one of the largest Web Hosting companies in India, I took a lot of pride in the trade I represent. The fact that I also follow some of the best and revered names in the industry for inside information and knowledge upgrades fuelled my belief further for the performance marketing channel.
Obviously I voted for it and spelled some of the stark benefits that the company, which was targeting businesses as its audience, could benefit from. But, the founder disagreed with my theory and mentioned that they would revert regarding the offer.