Your swanky Online Business is now live. You’re the new cool kid on the block that’s offering something unique in Clothing, Wedding Dresses, Travel, Mobile Covers, Superhero printed merchandise, non-conventional home décor and so on. You’ve worked very hard in setting up the business, and now you’re working equally hard in promoting the value it offers, and building awareness.
You (The Founder or Marketing Head) have heard and seen a lot of Startups resorting to launching an Affiliate Program. Knowing that Affiliate Marketing is performance oriented, which basically means you shell out Marketing Rupee only on results, you decide to set up an Affiliate Program for your business.
All that done, you see a barrage of Affiliates signing up for your program, which is translating into traffic, but you are still left unsatisfied with your conversions graph.
Sounds familiar? Poor Affiliate Recruitment could be impeding your growth.
The players behind Trackbox comprise of a very small yet efficient team; currently 3 to be precise. We all hail from different vocations and we leverage those skills in building a fine product, which will be available very soon. However, the higher purpose, the reason for Trackbox, is to support Startups & Businesses in achieving their Sales objectives with better returns on investment, and via an effective way to promote the value their business has to offer.
This is why we’re 3 very strong advocates of Affiliate Marketing because it incorporates the best of Digital through Content, Social, Reviews, Coupons and similar. But there also exists another form of Performance based Marketing which occasionally does get mixed up with the above. It’s the reason why more than 70% people convert with a brand, and is one of the most trusted sources of Product or Service information.
It’s called Referral Marketing.