Your swanky Online Business is now live. You’re the new cool kid on the block that’s offering something unique in Clothing, Wedding Dresses, Travel, Mobile Covers, Superhero printed merchandise, non-conventional home décor and so on. You’ve worked very hard in setting up the business, and now you’re working equally hard in promoting the value it offers, and building awareness.
You (The Founder or Marketing Head) have heard and seen a lot of Startups resorting to launching an Affiliate Program. Knowing that Affiliate Marketing is performance oriented, which basically means you shell out Marketing Rupee only on results, you decide to set up an Affiliate Program for your business.
All that done, you see a barrage of Affiliates signing up for your program, which is translating into traffic, but you are still left unsatisfied with your conversions graph.
Sounds familiar? Poor Affiliate Recruitment could be impeding your growth.