It always feels nice to see Affiliates signing up for your program. It gives you the slight excitement of knowing that some of these guys you approve could have the potential to be your top performing Affiliate, and help you achieve your forecasted conversions. For some of the well known brands the no of Affiliate Sign Ups they receive in a day could go well into the few dozens, and for some of the newer brands it could be a significant number but relatively lower than the bigger brands.
In either case you’re happy and you go ahead and approve your Affiliates. After a while you start assessing the numbers. You start by looking at the No of Conversions & Leads, and you’re not very happy with the figures that your report is showing you for most of your Affiliates. You then compare those numbers with the no of clicks those Affiliates have delivered to your website; the click traffic might be astoundingly high, but the corresponding result isn’t appealing.
You then decide to export your approved Affiliate list for research, and then realize you don’t have the right types of Affiliates in your Program.
Most of the business have concern when they planned to start an affiliate program. Are you also one of those online business owner who is stuck in dilemma of: to integrate or not to integrate an Affiliate Program with your service?
With the growing number of start-up and competition, getting the word out for your brand is the toughest task. By integrating affiliate program with your start-up, you can take down the pain to a great extent. In this article I will share how I helped one of the online business to earn over $48000+ in couple of years.
If you’re a regular reader of my Blog, a connection on LinkedIn, or interacted with me professionally, you may have noticed that I am a staunch supporter of Affiliate Marketing. Back while working at ResellerClub, I would derive immense happiness out of checking sales numbers at the start of the day. Seeing my Sales KPIs being met by my trusted Affiliate Team through great content drafted by them would delight me. It’s quite intriguing for me to see how this specific Online Marketing Channel proves to be an effective growth hack for a Startup trying to meet its pre-defined objectives.
Compare that with the efforts and costs that would get invested in SEO, SEM, or any other paid method, and it would be impressive to analyze the return to the spend. I am not saying that SEO & SEM should be ignored, you’ll be hurting your business if you do that given its independent benefits, I am simply suggesting that Affiliate Marketing is a Startup friendly way to look at Growth.
This brings us back to the importance of Affiliate Recruitment.
Your swanky Online Business is now live. You’re the new cool kid on the block that’s offering something unique in Clothing, Wedding Dresses, Travel, Mobile Covers, Superhero printed merchandise, non-conventional home décor and so on. You’ve worked very hard in setting up the business, and now you’re working equally hard in promoting the value it offers, and building awareness.
You (The Founder or Marketing Head) have heard and seen a lot of Startups resorting to launching an Affiliate Program. Knowing that Affiliate Marketing is performance oriented, which basically means you shell out Marketing Rupee only on results, you decide to set up an Affiliate Program for your business.
All that done, you see a barrage of Affiliates signing up for your program, which is translating into traffic, but you are still left unsatisfied with your conversions graph.
Sounds familiar? Poor Affiliate Recruitment could be impeding your growth.
The players behind Trackbox comprise of a very small yet efficient team; currently 3 to be precise. We all hail from different vocations and we leverage those skills in building a fine product, which will be available very soon. However, the higher purpose, the reason for Trackbox, is to support Startups & Businesses in achieving their Sales objectives with better returns on investment, and via an effective way to promote the value their business has to offer.
This is why we’re 3 very strong advocates of Affiliate Marketing because it incorporates the best of Digital through Content, Social, Reviews, Coupons and similar. But there also exists another form of Performance based Marketing which occasionally does get mixed up with the above. It’s the reason why more than 70% people convert with a brand, and is one of the most trusted sources of Product or Service information.
It’s called Referral Marketing.