The Indian E-Commerce category is a burgeoning market. As per statistics in the business standard, it’s valued at $17 Billion as per 2014, and is slated to hit a $100 Billion valuation by 2019. Initially it was a challenge for businesses to encourage users to purchase Products & Services online since almost everyone was used to using their sense of touch and sight while deciding on a purchase. However, in the year 2014, around 1/3rd of the Internet Population i.e. roughly around 40 Million People in India were recorded making purchases online; and this number is also on the upward slope and is pegged to hit 65 Million people by 2015.
At the outset, a lot of the E-Commerce carving was done by the now giants Flipkart, Snapdeal, Amazon and so on. However, with the steady improvement in infrastructure related to e-businesses like Broadband, Logistics and Portable Internet devices, a number of Startups proliferated and decided to venture in the space. The more the number of incumbents in a particular market or category, the higher the competition for survival becomes for businesses in the space. This led to Startups resorting to ingenious ways of promoting the value of their business, and one of them is setting up an Affiliate Channel.
However, just setting up an Affiliate Program is not going to help.
In recent times Content Marketing has steadily risen in popularity. Every business on the internet, whether established or starting up, has set up a Blog or use alternate mediums through which they offer useful and engaging content related to their Product/Service; or a problem that their business could solve. A Google Trends search shows a definite spike in the interest that people have had for Content Marketing over the years, and the enthusiasm for it doesn’t seem to be dropping. However, it’s important to understand why Content Marketing is favored by businesses.
Google, in today’s time, is the most preferred Search Engine by users worldwide. People have a natural tendency to use Google to search for quick solutions to their queries or problems. This makes it imperative for businesses to ensure that they’re complying with the ever changing demands for Search Engine Ranking, and lately a lot of emphasis has been placed on Content.
This is where knowing how to Recruit Affiliates, especially the ones that focus on content, can help amplify your Marketing efforts.
Businesses whether established or fresh are looking at non conventional and efficient mediums to connect to their audience effectively. It’s a perpetual objective for the Marketing Manager & Founders to ensure that the best returns are sought on the marketing spend made. Sometimes you occasionally come across businesses, especially Startups, who are weary about having to incur a high expense initially and research on growth hacks, or cost efficient alternatives inorder to reach out to their targeted audience. This is why the Performance Marketing channel, Affiliate Marketing, has been adopted by a lot of businesses in recent times to help with customer acquisition, and offer the ROI advantage of having to pay only on a Sale or Lead.
However, managing an Affiliate Program is a lot more important than simply starting up a channel. It also depends on what are the goals set by the business on the Affiliate Channel. For instance, are you looking at short term gains or long term gains? Is knowing who your top publishers are, important? Would you have the resources to manage your own publisher base? Do you have the time to invest in nurturing the Affiliate Channel? These are some of the questions that need to be answered before a business decides on how they plan to start up their Affiliate Program.
This brings us to the two methods that are popularly used by businesses to manage their Affiliate Program.
It always feels nice to see Affiliates signing up for your program. It gives you the slight excitement of knowing that some of these guys you approve could have the potential to be your top performing Affiliate, and help you achieve your forecasted conversions. For some of the well known brands the no of Affiliate Sign Ups they receive in a day could go well into the few dozens, and for some of the newer brands it could be a significant number but relatively lower than the bigger brands.
In either case you’re happy and you go ahead and approve your Affiliates. After a while you start assessing the numbers. You start by looking at the No of Conversions & Leads, and you’re not very happy with the figures that your report is showing you for most of your Affiliates. You then compare those numbers with the no of clicks those Affiliates have delivered to your website; the click traffic might be astoundingly high, but the corresponding result isn’t appealing.
You then decide to export your approved Affiliate list for research, and then realize you don’t have the right types of Affiliates in your Program.
Most of the business have concern when they planned to start an affiliate program. Are you also one of those online business owner who is stuck in dilemma of: to integrate or not to integrate an Affiliate Program with your service?
With the growing number of start-up and competition, getting the word out for your brand is the toughest task. By integrating affiliate program with your start-up, you can take down the pain to a great extent. In this article I will share how I helped one of the online business to earn over $48000+ in couple of years.