Affiliate Programs are being adopted by many Startups and established businesses as a channel to generate incremental revenue and traffic. However, like any other Marketing Channel, it’s imperative for you to ensure that your business has hired the right person responsible for managing the program.
In the current scenario, you find businesses investing in dedicated resources to manage their SEO efforts, SEM Campaigns, Content Marketing, Email Campaigns and so on; this helps you leverage on the experience and strategies of the person in-charge, and quickly focus on methods that would help you realize the objectives set for that channel.
Similarly, appointing the right individual for the responsibility of managing your Affiliate Program will ensure that your Affiliate Channel is meeting its goal, and is adding around 15% – 20% to your total revenue.
The responsibilities of an Affiliate Manager are myriad, which is why it’s important to look out for some key skills while hiring for your program.