It’s been quite a while since I last blogged, and today seems better than any other to break the hiatus. A lot has changed since the last time I had put text to thought; I now have Hannah George, who is our new integral member of the team, and is primarily helping out with Business Development & Marketing; this brings the total strength of Trackbox to five which isn’t bad for our initial days given the skill sets that are being brought by everyone to the table. In the last two months we’ve managed to speak with plenty of Merchants, and worked closely with them to help them connect with relevant Affiliates. The idea is to gauge the possibility of value that each of them could deliver to the other, and in the process learned that the Affiliate Market is shaping up pretty well in India.
While assisting Stylefiesta setup their Affiliate Program, a business catering to the fashion space, we realized that we had together not touched upon one of the most important aspects of setting up a new Affiliate Program; chalking down The “Frequently Asked Questions”
Here’s a situation that we’re all very much used to going through. We land on an E-Commerce website interested in purchasing the phone that we’ve been thinking about for a very long time. We check the specifications of the phone, user reviews and everything else required to make a purchase decision; and once satisfied finally decide this is the phone that I am going to spend my money on.
Do we go ahead and make a purchase? Not really; you and me now go ahead and open a price comparison website that we trust, decide which website can offer me the best deal, enter the purchase process of the website that I have selected, and proceed to purchase our phone. But then surprise surprise, we’re now presented with the option to save more in the form of a Coupon.
In India, around 80%+ online shoppers are looking out for a Coupon while, or before making a purchase.
The focus at Trackbox has always been to provide you with the best information, accompanied with real examples, on how Affiliate Marketing can help your business generate incremental revenue. Apart from that, we’ve also published information on how you can make smart tweaks to your current Affiliate Program to see better results.
In the past 3 months we’ve done an array of articles ranging from the importance of operating an Affiliate Program for your business, to how you can recruit your own super Affiliates, to how hiring the right manager for your Affiliate Program can help you achieve the objectives set up for your business. And as always, we’ll stay committed to ensuring that we nurture the Startup community with information on one of the most preferred marketing channels that has been adding around 15% – 20% to the total revenue of many Startup successes.
Keeping that in mind, we’re doing a series of interviews with Marketers at some popular brands highlighting the experience they’ve had with their Affiliate Program.
Affiliate Programs are being adopted by many Startups and established businesses as a channel to generate incremental revenue and traffic. However, like any other Marketing Channel, it’s imperative for you to ensure that your business has hired the right person responsible for managing the program.
In the current scenario, you find businesses investing in dedicated resources to manage their SEO efforts, SEM Campaigns, Content Marketing, Email Campaigns and so on; this helps you leverage on the experience and strategies of the person in-charge, and quickly focus on methods that would help you realize the objectives set for that channel.
Similarly, appointing the right individual for the responsibility of managing your Affiliate Program will ensure that your Affiliate Channel is meeting its goal, and is adding around 15% – 20% to your total revenue.
The responsibilities of an Affiliate Manager are myriad, which is why it’s important to look out for some key skills while hiring for your program.
Over the past few years Content Marketing has proved to be an effective and well adopted medium to drive traffic that eventually translates into business. Most of the research websites that have done independent surveys to gauge the performance or feedback that businesses had for Content Marketing shows that around 72% of businesses believe that content is essential for them; and around 63% Marketers say that well executed content has helped them increase their Leads & Conversions by around 40%.
However, with competition stiffening it’s just not enough to maintain a Blog for your business. In today’s E-Commerce scenario it’s easy to find multiple players within numerous categories whether that be Fashion, Food, Electronics, Jewelry, Education and so on; and almost every one of them is operating a well drafted Blog, Social Channel, Email List and so on; I am sure you reading this are also aware of how your competition is using content to drive relevant traffic to their website. So how does your business then amplify its content creatively and achieve its objectives?
This is where Affiliate Marketing can help you.